Jason Levesque and Grow
Created by renowned artist Jason Levesque with digital marketing agency Grow, the 40-foot interactive mural serves as a beacon for the district. The multi-layered artwork transforms with interactive LED lights based on the movements of its onlookers, revealing different layers of the artwork under different colors of light.
Everyone has a camera in their pocket and social media at their fingertips. Seeing public art in cities and towns around the world is no longer a walk, drive or flight away — you can be there in a click. In order to get people to visit the NEON District, Levesque and Grow were compelled to create art that couldn’t be experienced in a photograph or through a phone screen.